I remember feeling kind of special when I heard those stories. Advertisers are clamoring for me! Aren't I special?
What no one told me, and what I wish would be pasted on the bulletin board of every college-oriented organization, is this:
The reason advertisers covet 18-29 year olds is because, on average, they're stupid with their money and don't think about the future. Stupid people who lack perspective are much easier to sell to.
I really really wish I would have heard this 10 years ago. It would have saved me a lot of money. But no, I was stupid and spent a lot of money on crap. And so, rather than "overcome" normal, I fell right into it.
3 comments:
Yes, like trading in your perfectly sensible Honda civic for a much more practical Ford mustang...wait for it....convertible!!! Yes, I'd have to agree that age group is very irresponsible with finances.
Oh, and we "needed" to get rid of the Honda because the brakes were going out!
BTW, this is Sharon (but John is logged in and I'm too lazy to sign him out and log in myself)
haha so true.
unfortunately, it is not just advertisers but also credit card companies who target our irresponsible age bracket... what a destructive combination!
Wisdom calls out........ And God says owe no man anything, but to love one another. How much grief and stress could be avoided by managing our finances wisely, spending according to Kingdom priorities, and spending only what we have!
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